The Strategic Business Unit

The Strategic Business Unit

Your new trusted advisors

“They help us stay organized. They help us to be able to think with better clarity. Sometimes in our daily activities, we get so busy doing the things that we do that we lose focus. They make us focus and ground us in many ways.”
—Linda Burba, Au.D.
Glen Ellyn, IL

SBU Structure

You’re a successful independent audiology professional—but are you poised for transformational growth?

Having experienced partners guide you through crucial everyday business essentials — marketing, operations, finance, human resources, and professional development strategies—gives you the clarity, freedom, and confidence to focus more on what matters most, like your patients, your family, and your life.

We call this special team the Strategic Business Unit, but you’ll likely call these experts your new best friends. They’re dedicated to helping you, your people, and your practice achieve the kind of transformational growth you never thought possible.

DiscoverDiscover — Where do you want to be?
Together, we’ll help you establish short-term and long-term goals by identifying where you’d like to see yourself personally, professionally, and financially.

DefineDefine — What’s the health of your business?
Your SBU will comprehensively evaluate your practice and market, using that data to understand what’s working for your business, what isn’t, what your competition’s doing, and how you can maximize untapped opportunities.

DesignDesign — Using best practices to light your pathway of success
Understanding your goals, your business, your market, and your competition lets us draw on the experiences of members in similar markets facing similar situations. This valuable resource allows us to develop best practices for your business and gives you the opportunity to form relationships with your peers.

DevelopDevelop — Creating a personalized game plan based on proven results
With a plan in place, we’ll personalize key tactics based on your specific personal, professional, and financial goals. Together, we’ll ensure the plan aligns with your vision for your practice — and your future.

DeliverDeliver—Turning a game plan into everyday processes
It’s one thing to have a plan for your practice. It’s another thing altogether to successfully implement it. This is where you’ll truly feel the value of your SBU. We’ll be with you every step of the way to help you and your team achieve your goals.

But this is just a glimpse of what we can do for your business. If you really want to experience the value we provide our members, join us at the next Guest Summit.