White Pages Info Feed Controlled by Service Provider

White Pages

White Pages Info Feed Controlled by Service Provider by Gail Williams Senior Media Buyer When a business goes through a name or address change, business owners or authorized agents generally reach out to various utility providers to update their customer profile. When speaking with the phone service provider (PSP), there’s another setting to update besides […]

Publishers Offer Lackluster Digital

Man on tablet

Publishers Offer Lackluster Digital by Gail Williams Senior Media Buyer Media buyers have started receiving digital marketing proposals from newspaper publishers. We took a closer look at their offerings, and here are the main differences between what they offer and what your Audigy team can deliver. The proposal includes language familiar to the digital marketer, […]

Third-Party-Payer Networks — Deciding the Right Mix of Payers for Your Practice

Doctor with patients

Third-Party-Payer Networks — Deciding the Right Mix of Payers for Your Practice The business of insurance has made headlines recently, and for good reason. As more insurance plans take on third-party-payer networks and more baby boomers come into retirement age, the number of private-pay patients may decrease. It’s important to stay informed and make wise […]

Copywriting and Proofing

Audigy Proofing Team Discussing

Copywriting and Proofing by Jeff Ireland Proofer/Copy Editor Your branding comprises many things. The obvious ones are graphic: your logo, your business name/tagline in signage and collateral, and your design scheme. These are the elements people typically associate with branding. When you think of your favorite brands, these are the images that pop into your […]

2017 Digital Marketing Predictions Podcast

Crystal Ball - 2017 Digital Marketing Predictions

2017 Digital Marketing Predictions Podcast Dan Parscale speaks with Garrett Jackson, manager of digital services at Audigy, and looks into the future (the near future) to bring you predictions for how digital marketing will change in the coming year, including the importance of mobile, the rise of voice search, and how crucial pay-to-play is becoming […]

You Got a Negative Online Review — Now What?

Girl_Questioning_And_Chalkboard

You Got a Negative Online Review — Now What? The web has becomes a key place for people to search for audiologists or hearing aids, so online reviews have become equally important. Positive reviews are great; they show potential patients you provide a quality service, and they show search engines that you are a quality […]

The Hidden Benefits of Paid Search Marketing

PPC Hidden Benefits

Discover Hidden Benefits of Paid Search Marketing When we talk about the benefits of paid search marketing, the first thing practices think about is obtaining new leads and getting these new leads at a low cost-per-conversion compared to other marketing mediums. Although these metrics are critical for practices, we also want to look beyond this […]

Speak On It: 3 Tips for Communication Success

Audience

3 Tips for Communication Success When it comes to mastering that first impression, building team camaraderie, or closing the deal, communication is key. From spoken words to body language, boost your business-communication game with three easy tips. Embrace Eye Contact They say, “The eyes have it,” and they’re right. Eye contact – typically associated with […]

How A/B Testing Works for Audiology Websites

convert all visitors meme

Last year Audigy debuted our conversion rate optimization services, which aimed to increase digital conversions. We’ve seen some fairly dramatic improvements as a result, but even with the positive numbers we’re seeing, there is often still confusion about processes. A large portion of it is A/B testing, a process that can seem fairly simple but […]

What Should Be on My Digital Marketing Report?

what should be on my digital marketing reports

Back in the dark ages of marketing, the amount of data you received about your marketing activities was minimal. We now collect data on how people navigate pages, who they are, where they came from, and what they do while they are on the website. Using this information, we can improve, streamline, and develop the […]